TALENT. SKILL. EXPERIENCE.
Colin Smeeton is the president of PRP and has been in the sports management business for the past 20 years. Smeeton began his sports management career working alongside industry legend Donald Dell at Pro Serv. Over the years and through a series of acquisitions, Pro Serv was acquired by SFX, and SFX was then acquired by Best (Blue Equity Sports Television).
As vice president at SFX, Smeeton personally represented over 50 professional athletes, including former world #1 tennis players Andy Roddick and Justine Henin. During the course of his career at Pro Serv and SFX, Smeeton negotiated hundreds of contracts for his clients.
In August of 2006, Smeeton left SFX (BEST) and began working at Agassi Enterprises and PRISM (Premier Integrated Sports Management) in Las Vegas. In 2009, Smeeton and Perry Rogers formed their own agency, PRP.
Smeeton now works with NBA Hall-of-Famer, Shaquille O’Neal, Boston Celtic Jayson Tatum and Jonathan Isaac of the Orlando Magic. Recently, Smeeton has negotiated deals for his clients with American Express, Gatorade, Oreo, and Ring.
One of Smeeton’s most recent projects was the full-feature movie, Uncle Drew, where he served as an executive producer. The UD movie was in conjunction with Lionsgate and was released in theaters nationwide June 29, 2018. The cast included Kyrie Irving, O’Neal, Tiffany Haddish, Nick Kroll and Lil Rel Howery.
Smeeton was also a creator and executive producer on the ABC television show ‘Shaq Vs.’ Smeeton holds a Bachelor’s degree in communications from Penn State University and now resides in Las Vegas with his wife and three daughters.