By Nick DePaula, ESPN Since his father first helped teach him the game, Jayson Tatum has been lacing up his sneakers to play basketball every day. That will change soon, thanks to Nike. Wednesday night, when the Boston Celtics host the Toronto Raptors (8 p.m. ET on ESPN), Tatum will…

Gatorade is set to unleash its next ad campaign entitled “You Fuel Us, We Fuel You,” and the company is featured Boston Celtics forward Jayson Tatum in the first commercial advertising the new product: GX Tatum will be featured along with Serena Williams, triathlete Lionel Sanders and Borussia Dortmund midfielder Christian Pulisic.

By Cierra Williams, Delsih NBA Hall of Famer Shaquille O’Neal is bringing his newly opened chicken restaurant to the sea via Carnival Cruise Line. Carnival recently announced their recently revamped Carnival Radiance ship will include O’Neal’s Big Chicken restaurant and will set sail in the spring of 2020. The first Big Chicken opened in…

by Jackie MacMullan, HE IS A rookie starter and much is expected, yet as Jayson Tatum warms up with his teammates before his first NBA game, he appears impervious to the noise and the lights and the pulsating anticipation inside Quicken Loans Arena. This is the home of the Cleveland Cavaliers — LeBron James’ house…

By MIKE CHIARI, New Era Cap announced Monday that Utah Jazz guard Donovan Mitchelland Boston Celtics forward Jayson Tatum have joined the company as NBA brand ambassadors. Mitchell and Tatum will specifically help promote the launch of the New Era NBA Authentics: 2018 Tip Off Series caps, which will feature the team logo on…

He dunked on LeBron, helped lead the Celtics deep into the playoffs, and can call Kobe his own personal Yoda. But the most exciting thing about Jayson Tatum? The kid’s just 20. BY CLAY SKIPPER, GQ When Jayson Tatum got in trouble in elementary school, it was often Kobe Bryant’s…

The young forward had a quiet rookie season, but with his mind finally at peace and his body finally healthy, he’s ready to hit the next level this year. By RYNE NELSON, SLAM Wearing his blue plaid draft-day suit, palms sweating and visibly nervous, Jonathan Isaac walks to the podium…

By Ben Golliver and Rob Mahoney, Sports Illustrated JAYSON TATUM BOSTON CELTICS The Boston media spent months comparing Tatum (13.9 PPG, 5 RPG) to NBA legends and predicting a decade’s worth of All-Star appearances for the rookie forward, and then a funny thing happened in the playoffs: He somehow exceeded…

By DANIEL HOLLOWAY, Variety Facebook has picked up a new reality series starring NBA legend Shaquille O’Neal for its video service Facebook Watch. “Big Chicken Shaq” will chronicle O’Neal’s journey as he angles to balance his already busy life with the restaurant – determined to maintain his singular humor in the…

By JILLIAN RUFFO, People At over 7 feet tall, Shaquille O’Neal has never never had any trouble making baskets. But one challenge the sports legend has come across throughout most of his life has been shopping for clothing to fit his tall frame. Which is why now, he’s helping men…