With a strong focus on their basketball and sports related properties, PRP helps form and implement MGM’s corporate sponsorship strategy. This includes sourcing and securing meaningful brand activation opportunities around properties like NBA Summer League and the Las Vegas Aces.
In the Spring of 2019, Bleacher Report launched their sports betting property, B/R Betting, which now operates out of a full-time production studio in the Caesars Palace sportsbook. As a consultant on the talent side, PRP is actively involved in the procurement, on-site management and logistical needs of all on-air talent pertaining to B/R Betting and all other B/R properties using the studio.
PRP serves as the North American marketing arm of Bundesliga mainstay, VfL Wolfsburg. With the growing relevance of soccer in the United States, PRP works hand-in-hand with Wolfsburg’s corporate sponsorship team to research, strategize, generate and secure new business opportunities. As a wholly-owned subsidiary of Volkswagen, VfL Wolfsburg offers brands unique and dynamic ways to partner with the club and automaker. Whether it’s through their relationship with Volkswagen, or via the men’s and women’s soccer clubs, VfL Wolfsburg offers brands endless B2B and B2C opportunities, not just in Germany, but worldwide.