By Joe Holleman, St. Louis Post-Dispatch.
The marketing mavens at Imo’s Pizza have added a second local ingredient to their pie promotions.
The Boston Celtics’ top draft choice Jayson Tatum — a former prep star at Chaminade High School — has signed on to be a spokesman for the local chain.
Tatum, 19, was the third overall pick in the recent NBA draft, an event that kicked off the now-official business deal.
When being interviewed before the draft on ESPN’s Sportscenter, Tatum called the cracker-crusted, provel-purveying squares to be “the best pizza on Earth.”
Tatum soon will be seen in both print and television ads for the company. To kick off the new deal, Imo’s will be offering special deals on Tatum’s favorite order (pepperoni, bacon and green pepper).
Tatum joins fellow hometowner and MLB veteran David Freese as a company drum-beater.
Now with Pittsburgh, Freese was a Redbird when in the 2011 World Series he hit the biggest home run in Cardinals history. He signed with Imo’s in 2013, but the pact lapsed when he was sent to the Los Angeles Angels for Randal Grichuk and Peter Bourjos. He was re-signed earlier this year.
Speaking about using local figures in promotions, chain co-founder Margie Imo said, “These are St. Louis kids that grew up and did something remarkable. They are a wonderful example for the rest of the community.”