by Mike Ozanian
On the current episode of the YES Network’s four-time Emmy Award winning ForbesSportsMoney, we interviewed Shaquille O’Neal and the executives at Authentic Brands Group about their groundbreaking partnership. You can see the interviews, as well as the discussion my colleague Bob Lorenz and I had about the branding, marketing and financial implications of the agreement in the video below.
Upshot: The lifetime deal should generate between $230 million to $270 million for the NBA Hall of Fame center, and has already boosted his net worth to over $400 million.
Watch Shaq’s interview here: http://www.forbes.com/sites/mikeozanian/2016/05/20/shaquille-oneals-200-million-deal/#225baf78761a