ABC’s Shaq Vs. Opens Season 2 at Series Highs

In the 9 o’clock hour, against stiff unscripted competition on NBC (“America’s Got Talent”) and Fox (a “Hell’s Kitchen”-driven “Masterchef”), ABC’s Season 2 premiere of “Shaq VS” was up by 1.2 million viewers (5.4 million vs. 4.2 million) and by 12% in Adults 18-49 (1.9/6 vs. 1.7/5) over its year-ago series debut (on 8/18/09), hitting series highs on both Nielsen measures.

· “Shaq VS” greatly improved the time period for ABC year to year, growing the hour by 3.3 million viewers and by 138% in Adults 18-49 (2.1 million and 0.8/2 on 8/4/09).

Read more: Breaking News – ABC’s Shaq Vs. Opens Season 2 at Series Highs | TheFutonCritic.com http://www.thefutoncritic.com/news/2010/08/04/abcs-shaq-vs-opens-season-2-at-series-highs/20100804abc01/#ixzz0w9Bwm4Ue


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